Morocco Leads Green Bean Market in Ireland, Strengthening Its European Presence
In 2025, Morocco became the top supplier of green beans to Ireland, exporting 817 tons, according to data published by EastFruit. This achievement marks a significant milestone in enhancing the Kingdom’s agricultural exports, with exported quantities increasing by 2.5 times compared to 2024, and nearly seven times compared to 2023, achieving a new record in this market.
This progress is attributed to the restructuring of the Irish market, which was dominated by Guatemala for years, covering more than half of Ireland’s imports between 2019 and 2024. However, logistical disruptions related to the Panama Canal, along with stricter European standards regarding pesticide residues, adversely affected Guatemala’s exports, opening a window of opportunity that Morocco smartly leveraged to enhance its direct exports and capture a market share of 36.2% in 2025, outpacing competitors like Kenya and the United Kingdom.
Morocco’s success is based on several structural factors, including its geographical proximity to Europe, which reduces transportation time and ensures a fresher product, along with ongoing improvements in logistical infrastructure and competitive pricing that increase the appeal of its products to European buyers. Some European countries, such as Spain and the Netherlands, serve as platforms for re-export, but recent trends indicate a rise in direct exports, reflecting the maturity of Morocco’s export sector.
The success is not limited to green beans; it encompasses a broader movement to diversify and strengthen Moroccan exports of horticultural products, with exceptional performance in tomato exports and others, thus affirming Morocco’s strategic position as a key player in the European fresh produce market.
