Glovo reaches an agreement with the Competition Council and is moving towards comprehensive reforms in Morocco
The Moroccan branch of Glovo has closed the investigation launched by the National Competition Council on February 19, 2024, regarding allegations of anti-competitive practices in the meal delivery market, following the signing of an amicable agreement with the council.
The company confirmed in a statement its complete and transparent cooperation with the authority throughout the investigation stages, emphasizing that this agreement underscores its commitment to resolving the matter constructively and refocusing on supporting its partners, representatives, and customers across the country.
Following the agreement, Glovo initiated a series of practical measures, including amending its commercial agreements with restaurants to eliminate exclusivity clauses and issuing a guide clarifying the ranking mechanism for partners on the platform to enhance transparency and improve understanding of visibility within the app.
The company also allocated an annual budget of 31 million dirhams to improve the income of delivery representatives working on a freelance basis, as part of the Glovo+ program, which complements the Couriers Pledge initiative. Glovo has committed to providing a transparent pricing structure, increasing legal awareness among representatives, and facilitating their access to suitable insurance coverage to ensure the flexibility of their work.
Additionally, the company announced the establishment of an annual impact fund worth 5 million dirhams to finance scholarships in higher education and vocational training for representatives, along with training programs aimed at enhancing road safety and developing professional skills.
These steps affirm Glovo’s efforts to establish new standards for digital freelance work in Morocco and contribute to building a national regulatory framework for this type of employment. The annual investment exceeding 35 million dirhams highlights the company’s commitment to its role as a responsible contributor to the platform economy within the kingdom.
