In Morocco, the wholesale price of white chicken has surged once again, registering an increase between one to two dirhams per kilogram over the weekend. This shift ends a brief reprieve for consumers, while poultry farmers grapple with significant financial losses during the previous downturn.
Market Fluctuations
Recent data from wholesale markets reveal that the price per kilogram jumped from approximately 9 to 9.5 dirhams on Saturday to between 11 and 11.5 dirhams by Sunday. These figures demonstrate a consistent trend across various cities, including Casablanca, albeit with minor variations based on local market dynamics.
Seasonal Demand Surge
Industry professionals attribute this price spike to the seasonal uptick coinciding with the start of summer holidays. Restaurants and cafés, particularly in tourist regions, ramp up their orders, fueled by an increase in weddings and family gatherings. This heightened demand has consequently influenced the purchasing activity within wholesale markets.
Impact on Poultry Farmers
The poultry sector has experienced considerable strain in recent weeks as prices fell below production costs, leading to financial hardships for many producers. This scenario is further complicated by what is referred to as the “system of delicacies,” an internal industry dynamic impacting profitability.
Looking Ahead
Market stakeholders are keenly observing developments in the coming days to determine whether this price rise is merely seasonal or indicative of a broader upward trend that could affect retail prices for consumers. The potential ramifications of this shift remain a focal point for both producers and buyers in Morocco’s poultry industry.








