Lead
On Friday evening, the picturesque town of Kelaa M’Gouna hosted the much-anticipated Rose Queen competition, a highlight of the 61st International Essential Rose Festival. The event seamlessly intertwined the enchanting allure of aromatic roses with the elegance of local traditional attire, celebrating a cultural legacy that resonates deeply in the Dades Valley.
Cultural Heritage on Display
This year’s competition serves as a symbolic fixture in the annual homage to the Damascus rose, embodying the profound connection between the flower and the cultural identity of the residents of Kelaa M’Gouna and its surrounding areas. Beyond its aesthetic appeal, the rose plays a vital role in the local economy, being a cornerstone of oasis agriculture and trade.
Eight contestants participated, showcasing performances that highlighted the essential symbolism of the aromatic rose within local heritage. These displays captured the region’s aesthetic, cultural, and educational dimensions, creating a captivating celebration of identity and tradition.
Celebrating the Good and the Beautiful
Fathima Bouji was crowned Rose Queen for 2026, with Khadija Ouhmid and Aziza Boudaoud earning second and third places, respectively. The judging panel evaluated contestants based on a range of criteria, including knowledge of local culture, proficiency in rose-picking techniques, physical presence, and personal charisma.
The new Rose Queen will lead the official festivities for the festival, marking a significant moment in the local calendar that unites the themes of beauty, heritage, and community connection.
A Festival of Integrated Development
Held under the esteemed patronage of His Majesty King Mohammed VI, this cultural and artistic spectacle carries the theme “The Rose Industry at the Heart of Integrated Development for Oasis Regions.” The event emphasizes the intertwining of cultural, tourism, and agricultural facets essential to the success of the region.
This year’s celebration not only reinforces Kelaa M’Gouna’s identity but also sets the foundation for sustainable development, promoting the essential rose as a symbol of beauty and cultural pride.
SEO Keywords:
Kelaa M’Gouna, Rose Queen Competition, International Rose Festival, Damascus Rose, Cultural Heritage, Moroccan Traditions, Local Economy, Sustainable Development
Meta Description:
The Rose Queen competition dazzles in Kelaa M’Gouna, celebrating the cultural legacy embodied by the Damascus rose at the International Rose Festival.
Social Media Hook:
Experience the magic of Kelaa M’Gouna as the enchanting Rose Queen competition highlights the beauty and tradition of aromatic roses! 🌹












