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in Politics
May 5, 2026

Bensaïd: Morocco’s Made-in label as a Legal Shield for Cultural Heritage

Bensaeed: The Legal Framework of the National Press Council Needs Strengthening and Independence
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Moroccan Minister of Culture Mohamed Mehdi Ben Said has underscored the government’s steadfast commitment to safeguarding the nation’s cultural heritage, encompassing both tangible and intangible elements. This initiative not only aims at legal protection but also promotes global awareness and appreciation of Moroccan culture.

Strengthening Cultural Heritage Protection

During a recent session in the House of Representatives, Ben Said emphasized that efforts to protect Morocco’s rich cultural heritage extend beyond traditional legal frameworks. The ministry is actively adopting modern communication strategies to enhance international recognition of Moroccan cultural assets, fostering collaborations with local authorities to restore ancient cities and preserve historical landmarks.

Label Maroc Initiative

One of the cornerstone projects discussed was the launch of the “Label Maroc” initiative. This program is designed to establish a legal framework that protects national cultural heritage from external exploitation while amplifying its presence on the international stage. Ben Said noted that the preservation of specific heritage elements, such as Moroccan mosaic tile work, involves coordinated efforts across various sectors. While the Ministry of Culture focuses on safeguarding traditional knowledge and techniques, other departments handle the economic and social aspects affecting artisans.

Civil Society and Diplomatic Protection

The Minister also pointed out that this initiative will arm civil society and Moroccan diplomacy with the necessary legal tools to defend national heritage against any international encroachments. This proactive approach aims to fortify Morocco’s cultural identity while asserting its rights on a global platform.

Celebrating Literature and Culture

In addition to the cultural heritage discussion, Ben Said highlighted the success of the 31st International Book and Publishing Fair. He praised the significant turnout, attributing it to royal patronage and widespread participation, which reflect strong support for the literary sector. The fair’s theme, revolving around the figure of Ibn Battuta, symbolizes values of openness and cultural interaction, showcasing hundreds of exhibitors and thousands of titles.

A National Celebration of Knowledge

Ben Said concluded by asserting that the fair has evolved into a national celebration of culture and literature, mirroring a growing interest in reading and knowledge among Moroccans. The event is now recognized as a vital cultural milestone for the nation, drawing visitors from all regions of the country.


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Tags: Artistic Collaborationbook faircultural heritagecultural initiativeshistorical preservationinternational partnershipslegal protectionmodern communicationnational identitytraditional crafts

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