New Rise in Tobacco Prices Starting April 1, 2026
The Customs and Indirect Taxes Administration has announced the implementation of a new review of tobacco prices effective from April 1, 2026, as part of ongoing tax reforms in the sector over recent years. This increase was outlined in circular number 6730/214 issued on March 31, 2026, which affected several brands available in the national market.
According to official data, the price hikes included a limited number of cigarette types, notably the “Casa” and “Kamel” brands in both “Activate” and “Double Activate” varieties, in addition to “Marquise Classic” and “Marvel.” The new price for a pack of “Casa” is set at 31.5 dirhams, up from 31 dirhams, while the prices for “Kamel Activate” and “Kamel Double Activate” have been standardized at 36 dirhams per pack. The price for “Marquise Classic” has risen to 31 dirhams, and “Marvel” to 31.5 dirhams.
Conversely, some “Goulwa” varieties have seen a slight decrease in price, now set at 28 dirhams after previously ranging between 29 and 30 dirhams, reflecting a recalibration in the market between increased and limited decreases.
These adjustments form part of a fiscal policy adopted by public authorities aimed at gradually restructuring tobacco prices, either by increasing tax revenues or by reducing consumption of these products. It is anticipated that these increases will directly impact the purchasing power of certain consumer segments at a time when discussions continue regarding the effectiveness of tax policies related to tobacco products in achieving their health and economic objectives.
