Mondelēz Morocco Wins “Love Brand” Gold for Bimo and Oreo in the Snack Category
Mondelēz Morocco announced that its prominent brands, Bimo and Oreo, have been awarded the “Gold Trophy” in the snack category at the prestigious Love Brand Awards. This recognition underscores the special place these brands hold in the hearts of Moroccan consumers.
The “Love Brand” award is given to the brands that resonate most closely and impactfully with the public. This year, Bimo and Oreo topped the list in the “snacking” category, with Bimo winning the award for the second consecutive year—a strong indicator of continued consumer trust and satisfaction.
Bimo is one of the leading local brands under Mondelēz Morocco. Over the years, it has garnered the loyalty of generations of Moroccans through its diverse product range, including Golden, Tonic, Takir, Tanko, and Merendina. Oreo, which is the best-selling cookie globally, has strengthened its presence in the Moroccan market, especially since local production began in 2015, following a significant investment of $11 million.
Mondelēz Morocco has solidified its position as a key player in the cookie and snack market overall, benefiting from a successful blend of local and international brands.
In a statement, Kenza Haloui, the company’s marketing director, expressed her pride in this achievement, saying: “We are immensely proud that Bimo and Oreo have received the Love Brand Gold Trophy. Bimo’s consecutive win, alongside Oreo’s success, reflects the level of trust and affection Moroccan consumers have for us.”
This dual achievement enhances Mondelēz Morocco’s presence in the cookie market and reaffirms its commitment to continuous innovation while maintaining the quality and authenticity that have distinguished its products throughout the years.
