Risma Group Records Historic Performance in 2025 with Record Revenue
The Risma hotel group announced its consolidated accounts as of December 31, 2025, achieving notable growth in its operations. The revenue reached 1.634 billion dirhams, marking a 29% increase compared to the previous year, supported by the group’s operational dynamism and the expansion of its business through the acquisition of CMG in October 2025, which includes the Radisson Blu Marrakech and the Carré Eden shopping center.
Organic growth was similarly impressive at 12%, driven by an 8% increase in the number of rooms sold and a 5% rise in the average room rate. The occupancy rate reached 64% in 2025, surpassing the national average of 58% and nearing the group’s historical peak, reflecting the increasing attractiveness of Risma’s hotel offerings.
These developments are also reflected in profitability indicators, with earnings before interest, taxes, depreciation, and amortization (EBITDA) reaching 631 million dirhams, an increase of 37%, while the net profit attributable to the group stood at 270 million dirhams, up 48%. Excluding extraordinary items, the net profit totaled 254 million dirhams, marking the “highest record for the group,” according to the statement.
This performance comes despite rising costs, particularly related to renovation expenses (+73 million dirhams) and increased financial expenses due to executed investments, demonstrating Risma’s ability to combine operational expansion with performance improvement, further strengthening its position in the Moroccan hotel sector.
