Royal Air Maroc Bets on 72 Aircraft and Comprehensive Digitization to Achieve Customer Satisfaction of 80% by 2027
Royal Air Maroc is rapidly advancing towards the implementation of its strategic plan for 2027, which aims to enhance its operational capabilities and upgrade its services by increasing its fleet to 72 aircraft, up from approximately 50 currently.
This plan focuses on expanding the flight network, particularly towards Africa, Europe, and North America, bolstering Morocco’s position as a regional hub for air transport and aligning with the tourism and economic growth momentum of the kingdom.
Simultaneously, the airline is banking on comprehensive digital transformation, including upgrading booking platforms, enhancing customer experience through smart applications, and simplifying travel processes within airports, aiming to provide smoother and more efficient services.
Through these measures, Royal Air Maroc aims to raise customer satisfaction rates to 80% by improving service quality, adhering to schedules, and developing the travel experience from booking to arrival.
The plan also includes enhancing human resources and developing competencies, along with adopting modern technological solutions that meet international aviation standards.
This direction comes amid increasing competition in the air transport sector, as Royal Air Maroc seeks to solidify its position as a major player at both continental and international levels, thus reinforcing Morocco’s ambition to become a global connectivity platform.
