L’Ouzir Crystal confirms its active participation in the seventh edition of the National Olive Exhibition, taking place in the city of El Attaouia from January 21 to 24, 2026, as an official participant and main partner. This involvement reflects the company’s commitment to solidifying its regional presence in the Kalaa of Sraghna area since 2008.
The group plays a pivotal role as a long-term partner for local farmers, fostering relationships built on trust and field cooperation. In this context, L’Ouzir Crystal has renewed its program contract, reinforcing its role as a driving force in the aggregation process under the “Green Generation” strategy. This initiative aims to modernize the olive sector, improve production quality, and ensure sustainable income for farmers, while maintaining the principles of sustainable agriculture that align with national trends to enhance food sovereignty.
Currently, more than fifty farmers are organized within this framework, and the company aims to gradually expand this model to strengthen the territorial structuring of the olive sector and involve a broader base of farmers in the agricultural transformation dynamics. L’Ouzir Crystal operates an olive farm spanning over 600 hectares, in addition to a modern oil extraction unit, which boosts the performance, quality, and sustainability of local production.
During the exhibition days, the company will showcase various field initiatives, including agricultural training programs for farmers, technical support to improve irrigation methods, and encouragement for the responsible use of agricultural materials and pesticides. The approach also includes responsible management of water resources to face climate challenges.
Furthermore, the group highlights innovative initiatives in monitoring, qualification, and ensuring product quality, which enhances the sector’s competitiveness and aligns with market aspirations.
