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in Society
December 29, 2025

The “Amal” Program Empowers Women in Kenitra to Enter the Job Market through Training and Entrepreneurship

The “Amal” Program Empowers Women in Kenitra to Enter the Job Market through Training and Entrepreneurship
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The Moroccan Association for Development Leaders, in partnership with the Kenitra municipality, has launched the “Aml” program aimed at empowering and integrating women into the job market through a practical training pathway that focuses on enhancing employability and fostering self-initiative.

The program kicked off on December 27 and spans four days at the Ouled Wajih Training and Capacity Building Center, targeting women and youth interested in entering the entrepreneurial world or developing their startup projects.

The program encompasses comprehensive training modules designed to enhance entrepreneurial spirit among youth, methodologies for defining and building project ideas, soft skills for entrepreneurs, as well as addressing the legal issues and aspects related to businesses. The goal is to equip participants with practical tools to confidently embark on a sustainable career path.

On this occasion, Khalid Azwar, president of the Moroccan Association for Development Leaders, emphasized that the “Aml” program is part of a vision to economically empower women and enhance their independence, highlighting that the project aims to shift the mindset of participants from job-seeking to opportunity creation through training, coaching, and support.

Azwar added that this initiative reflects the association’s conviction that investing in the capabilities of women and youth is a true bet on local development, stressing the importance of institutional partnerships, especially with local authorities, in successfully implementing such programs with direct social impact.

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Tags: capacity buildingcommunity initiativeeconomic independenceentrepreneurshipjob traininglocal developmentskills developmentsocial impactvocational trainingwomen empowerment

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