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in Sports
December 18, 2025

Morocco Now’s Care Gives the African Championship an Economic and Marketing Dimension

Morocco Now’s Care Gives the African Championship an Economic and Marketing Dimension
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The sponsorship of “Morocco Now” gives the African Cup a new economic and marketing dimension.

The President of the Confederation of African Football, Dr. Patrice Motsepe, and the Director General of the Moroccan Investment and Exports Development Agency, Mr. Ali Sidiq, signed an agreement making the economic brand “Morocco Now” the official sponsor of the TotalEnergies African Cup of Nations 2025, which will be held in the Kingdom.

The official signing ceremony took place in the capital Rabat, attended by Dr. Motsepe, the President of the Royal Moroccan Football Federation and first Vice President of the Confederation of African Football, Mr. Fouzi Lekjaa, Mr. Ali Sidiq, and the Secretary General of the Confederation of African Football, Veron Mosengo-Omba.

This partnership represents an opportunity to enhance the presence of the “Morocco Now” brand on the platform of the largest and most significant sporting event that brings together the African continent, showcasing a modern, ambitious, and forward-looking image of Morocco.

The TotalEnergies African Cup of Nations Morocco 2025 is set to take place from December 21, 2025, to January 18, 2026, across nine stadiums in six Moroccan cities.

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Tags: AfricaEconomyeventFootballInvestmentmarketingpartnershipsponsorshipSportstourism

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