Mjabm Bel Morocco and Chopain Launch Swiss Bread Flavored with La Vache qui rit and Harissa in Celebration of the Africa Cup of Nations 2025
Mjabm Bel Morocco, through its iconic brand La Vache qui rit, the official supplier for the Africa Cup of Nations TotalEnergies Morocco 2025, has announced an innovative partnership with Chopain, a leader in soft baked goods aimed at retail points in supermarkets. This collaboration aims to present an exclusive edition of Swiss bread flavored with La Vache qui rit and harissa.
This new culinary creation comes as part of the celebration of local and African creativity, coinciding with this significant continental football event. It embodies the fusion of authentic flavors with high quality and reflects the richness of Moroccan culinary heritage through a modern approach.
This edition has been designed with a shared vision between Mjabm Bel Morocco and Chopain, in response to the aspirations of consumers seeking innovative taste experiences, while highlighting the cultural dimension and African identity in a product intended for daily consumption.
The Swiss bread with La Vache qui rit flavored with harissa stands out as an exclusive and unique product, combining Moroccan and African roots in a single recipe. This innovation features a golden, soft, and flaky croissant dough, baked directly at retail points to ensure maximum freshness and crunchiness.
The secret of this product lies in its rich filling, blending melted La Vache qui rit cheese with a hint of harissa, giving it a distinctive African flavor that combines smoothness, richness, and moderate heat, providing a different and unique tasting experience in the baked goods market.
The Swiss bread flavored with La Vache qui rit and harissa will be available as a limited edition until March 18, 2026, distributed through a network of 200 retail points in both large and small supermarkets that have bakery and pastry sections, as well as Glovo Market in major cities.
This new product is offered at a price of 6.90 dirhams, inclusive of tax, making it accessible to a wide range of consumers while providing an experience that combines quality, innovation, and celebration of local flavors.
