Casablanca is set to host the fifth edition of Digital Now to enhance comprehensive digital transformation in Morocco and Africa. The event is scheduled to take place from December 10 to 12, 2025, at the ICEC Exhibition Centre in Ain Sebaâ, under the theme “Digitization for All: Towards Comprehensive Digital Transformation.” The aim is to emphasize the importance of making digital transformation accessible to all businesses, both large and small, in urban and rural areas alike.
Digital Now stands out as a central platform for tracking the latest digital developments, exploring opportunities in artificial intelligence, cybersecurity, cloud computing, e-commerce, and automation solutions. The event also serves as a forum for entrepreneurs, investors, policymakers, multinational companies, and tech experts to engage in strategic dialogue to foster innovation and collaboration.
The previous edition in December 2024 was a notable success, drawing more than 2,000 participants, 35 speakers, and 35 exhibitors, along with TechTalent activities, four conferences, a masterclass, and an official gala, solidifying the event’s position as a national reference in the field of digitization.
The upcoming 2025 edition aims to attract over 10,000 visitors, with participation from more than 50 speakers and 200 exhibitors, in addition to 8 panel discussions, 4 masterclasses, dedicated sections for startups, an African pavilion, and a B2B area to facilitate meetings between investors and entrepreneurs.
Organized under the supervision of the Club of Directors (CDD), which comprises over 8,000 members across 12 regions in Morocco, the event collaborates with more than 100 partners, 10 business circles, and hosts 80 professional meetings annually, representing 30 countries through its digital platforms. The CDD contributes to creating an innovative and supportive environment for Moroccan and African businesses.
The event is backed by three strategic ministries:
– Ministry of Higher Education, Scientific Research, and Innovation
– Ministry of Industry, Trade, and Digital Services
– Ministry of Digital Transition and Administrative Reform
A large number of partners involved in digital transformation participate, reflecting the significance of digitization as a lever for economic development, job creation, and service quality enhancement, as well as boosting digital entrepreneurship.
Idris Drif, the head of the organizing committee, stated: “Digital Now aims to build a dynamic ecosystem that brings together entrepreneurs, experts, and investors, empowering every company to adopt the tools and techniques of digital transformation. With this fifth edition, we seek to enhance the spirit of digital entrepreneurship in Morocco and Africa.”
This initiative underscores Casablanca’s growing role as a regional hub for digitization, demonstrating Morocco’s strength in supporting digital innovation and promoting economic cooperation with the African continent.
