Moroccan lemon exports to Britain are set to increase forty-fold during the 2024/2025 season, positioning Morocco at the forefront of European markets.
According to data from the EastFruit platform, specialized in agricultural market analysis, Moroccan shipments to the United Kingdom are expected to reach 1,200 tons of lemons between November 2024 and August 2025, generating a total value of approximately $920,000. This marks the highest export figure for this product to Britain since the 2007/2008 season, indicating a significant shift in the dynamics of this sector.
The report highlights that the United Kingdom is one of the key markets for Moroccan agricultural products, following Spain and France. Morocco has become the leading supplier of raspberries and blueberries, continuously strengthening its presence in strawberry, mandarin, watermelon, and avocado exports. Previously, lemons were considered a secondary product in this market.
This achievement occurs as traditional suppliers from Spain, South Africa, and Brazil dominate the British market, while the Netherlands and Germany contribute around ten percent. Morocco emerges as a new force enhancing competition and quality of seasonal products.
Thanks to this substantial increase, Morocco has advanced from the thirty-first position in the 2020/2021 season to the eleventh position in the ranking of lemon suppliers to Britain within just ten months of the current season, surpassing Vietnam and Mexico and nearing the top ten list.
The data underscores the Moroccan production chain’s ability to adapt to international demand and seize business opportunities in advanced markets. This exceptional momentum reflects Morocco’s potential to enhance its standing in global citrus and fruit markets, at a time when there is increasing international focus on quality, sustainability, and competitiveness.
