The MADA Foundation – Dar al-Funun in Rabat is hosting a distinguished cultural event to present and discuss the new book titled “Representation and Its Paradoxes: A Case of Moroccan Art” by the visual artist and critic Bniouns Amiraouch. This event, coordinated with the “Alif” Association for Culture and Development, is scheduled for Wednesday, October 15, 2025, at 6:30 PM.
This gathering offers a scientific and cultural opportunity to reflect on the transformations within the Moroccan art scene through a critical lens that combines aesthetic analysis and conceptual thinking regarding issues of artistic representation, the limits of visual expression, and the challenges of identity and experimentation in contemporary artistic practice. The book, as its title suggests, goes beyond mere description or historical accounts, engaging in a critical reading of representation in Moroccan art between traditional references and the openness to global visual sensitivities.
The discussion will feature contributions from Idris Katir and Abdullah Al-Sheikh, both recognized researchers and critics with notable contributions to aesthetic thought and art criticism. The session will be moderated by researcher Ahmed Lutfi Allah, who will frame the discussion within an approach that balances academic dimensions and the knowledge stakes of art.
This event aligns with the cultural vision of the MADA Foundation to support creative and critical thought, as well as to foster dialogue among artists, critics, and researchers regarding contemporary issues in Moroccan art. It also falls within the efforts of Dar al-Funun to establish its status as an open space for theoretical reflection and aesthetic interaction, connecting the Moroccan artistic experience to its intellectual and cultural context.
This meeting, which intertwines artistic writing and philosophical inquiry, represents a significant intellectual moment aimed at deepening critical awareness of the trajectories of Moroccan art and solidifying a culture of dialogue and creativity grounded in knowledge and aesthetic analysis.