Meta Relies on User Interactions with Its Smart Assistant to Customize Ads and Content Across Its Platforms
Meta, the American technology giant, has announced that it will begin leveraging user interactions with its AI-based assistant, Meta AI, to personalize ads and content on its platforms, including Facebook and Instagram.
The company clarified on its official website that the new system will be gradually rolled out starting December 16, 2025, in most countries around the world, with users being informed of the changes from October 7.
Text and voice interactions with the smart assistant will enhance the identification of user interests, thus suggesting more accurate content and advertisements. Meta noted that over one billion users currently interact with its smart assistant across Facebook, Instagram, and WhatsApp.
Christy Harris, the company’s Data Policy and Privacy Officer, stated, “The aim of this step is to demonstrate transparency and ensure that users fully understand the upcoming changes in advance.”
However, the company highlighted that the implementation of the new system will be delayed in Europe and the United Kingdom due to stringent data protection regulations in these regions.
Meta confirmed that users will retain control over their data through the settings available in ad preferences and content management options on the platforms.
