From Madrid to Kenitra: Stellantis to Move Production of Citroën C4 to Morocco in 2029
Morocco continues to strengthen its position as a leading investment destination in the automotive manufacturing sector, benefiting from a skilled workforce, competitive costs, advanced infrastructure, and a strategic geographic location connecting it to European markets. This strong attraction for investments makes the kingdom an ideal choice for global companies looking to relocate part of their industrial production outside of Western Europe.
In the latest indication of this trend, Stellantis plans to transfer production of the Citroën C4 from its Spanish plant in Villaverde in Madrid to Kenitra, Morocco, at the beginning of 2029, according to Spanish media reports.
Sources confirmed that the Spanish plant may cease production of the next generation of the vehicle, including its gasoline, diesel, and fully electric versions, as well as the C4 X, while production lines will be shifted to the Kenitra factory, reflecting the company’s strategy to enhance its industrial presence in Morocco.
Company representatives stated that the C4, like any other model, has a limited lifecycle, emphasizing that this does not mean the plant will cease operations, as several projects and plans are in place to ensure continued activity at the Villaverde facility after the current vehicle production ends, with announcements expected to be made in due course.
This decision comes amid a global trend of relocating part of industrial production to countries like Morocco and Turkey, which offer skilled labor, lower costs, advanced infrastructures, and strategic geographic locations near European markets, making them attractive destinations for the automotive industry at the expense of some Western European nations.
The group is currently studying the conversion of the Villaverde plant into a subsidiary of the Vigo plant or adopting the STLA Small platform to produce small electric vehicles like the Peugeot 208 and Opel Corsa starting in 2027, a move that will bolster the electric transition within its future industrial strategy.
