Morocco: A Strategic Pillar in the Global Automotive Industry, According to “La Tribune”
The French economic newspaper, “La Tribune,” dedicated an article yesterday to the remarkable developments in Morocco’s automotive sector, describing it as an “industrial giant” and a “strategic pillar” of the national economy.
The newspaper highlighted that the kingdom has made the production of cars and their components a central focus of its industrial policy, achieving a significant presence that extends beyond the regional framework to establish a strong foothold in the European market.
Renault’s Tangier Plant: The World’s Leading Facility for the Group
Renault is the leading player in the sector in Morocco, having produced 413,600 vehicles in 2024, split between its Casablanca plants (Logan, Sandero, and Kardin) and Tangier, which accounts for three-quarters of production and employs around 7,000 workers.
According to Christophe Dridi, the industrial director of Dacia, as reported by the newspaper, 80 percent of Moroccan production is exported to Europe, especially to France, Spain, Italy, and Germany. “La Tribune” reminded readers that the Dacia Sandero, manufactured in Tangier, was the best-selling car in Europe across all categories last year.
The Tangier site also produces the family vehicle Jogger, launched in 2024, further cementing its status as Renault’s largest industrial facility worldwide.
Stellantis’ Expansion in Kenitra
Stellantis holds the second position in the sector, having produced 175,000 vehicles in 2024 at its Kenitra plant, with models such as the Peugeot 208 and the compact electric Citroën Ami. The group invested 300 million euros to double its production capacity to 400,000 units annually, with expansion work commenced in July.
Stellantis aims to raise the local integration rate to 75 percent by 2030, compared to the current 65 percent for Renault.
An Integrated System Enhancing Competitiveness
“La Tribune” emphasized the strength of Morocco’s automotive industrial ecosystem, noting that many suppliers have settled to meet production chain needs. This dynamic, supported by public policies and logistical infrastructures such as the Tangier-Med Port, reinforces Morocco’s position as an indispensable industrial and export platform.
