Moroccan Pomegranate Season Launches with Promise Despite Water Scarcity
Morocco has kicked off its pomegranate harvest season in the second half of September, recording high sugar levels reaching 15 degrees Brix since the early days. This reflects the high quality and distinctive flavor of the fruit, fortifying its competitiveness in both local and international markets, according to the “Fresh Plaza” platform specializing in agricultural market monitoring.
Despite challenges related to water scarcity, indicators suggest that this season will yield a bountiful production with sizes suitable for market supply, providing the pomegranate sector with an opportunity to enhance its position within agricultural value chains, particularly in export markets that prioritize quality.
Morad Jabri, director of “Premior Freshour,” which markets pomegranates under the “Jabri” brand, explained that the difficulty in estimating total production stems from the multitude of small farmers involved. However, preliminary indicators hint at a successful season in terms of quality and yield.
The Ouled Abdallah region in Beni Mellal is a model of excellence, enjoying official geographical protection (PGI). The local climate contributes to the production of sweet pomegranates with high sugar content, adding value to the fruit and boosting farmers’ competitiveness, especially at the beginning of the season.
The platform noted that Moroccan consumers prioritize taste over appearance, making the sweet pomegranate, even with its less attractive white skin, the preferred choice in the market. This confirms the success of a marketing model focused on natural quality and flavor rather than the outward appearance of the fruit.
