Atlantasend Announces Record Semiannual Results Enhancing Its Position in the Moroccan Insurance Market
Atlantasend Insurance, a prominent player in Morocco’s insurance sector, has reported exceptional semiannual results for the period ending June 30, 2025. During a board meeting held on September 23, chaired by Mr. Mohammed Hassan Bensaïli, the company highlighted the strength of its financial and commercial performance, as well as the robustness of its economic model.
The company recorded a consolidated revenue of MAD 3.663 billion, reflecting a significant growth of 18.3% compared to the same period in 2024, outperforming the general sector average. This growth can be attributed to a balanced growth strategy, which features notable expansion in life insurance and sustained growth in non-life insurance activities.
Life Insurance Activity Drives Growth
Revenue from life insurance activities reached MAD 1.043 billion, marking a record increase of 55.9%. This growth is supported by a new partnership in bancassurance with Bank of Morocco since January 2025, along with ongoing contributions from existing partnerships with other institutions like CIH Bank. This performance underscores the success of the diverse distribution policy that has strengthened the company’s presence in this promising market.
In the non-life insurance segment, growth was also solid, reaching 8% to total MAD 2.620 billion, reflecting customer confidence and renewed interest in the company’s products.
Strong Profitability and Solid Financial Indicators
In addition to its commercial performance, Atlantasend reported an 11.6% increase in its financial results, reaching MAD 561 million, benefitting from prudent asset management and a favorable financial environment. The net consolidated result amounted to MAD 276 million, a rise of 10.4% compared to the first half of 2024, confirming the company’s ability to achieve sustainable and balanced growth.
Strategic Vision and Promising Prospects
Mr. Jalal Benchekroun, the General Manager of the company, stated:
“These results reflect the validity of our strategic vision and the commitment of our teams and partners. The strong performance in life insurance, driven by our partnership with Bank of Morocco, demonstrates our ability to keep pace with growth. We are confident in the continuity of this momentum and in delivering added value to our clients, shareholders, and all our partners.”
The company affirmed that it will maintain the same positive trend in the second half of 2025, leveraging its recognized expertise and strategies in innovation and digital transformation, embodied by the launch of “Asia,” a smart virtual advisor designed to serve clients.
Atlantasend Insurance was established in 2020 following the merger of Atlantica and سند, both part of the Holmarcom Group. With over a century of experience in the insurance sector, it employs over 600 staff and services all regions of the kingdom through a network of more than 360 exclusive agents and 300 brokers.
In the bancassurance sector, the company continues to strengthen its presence through strategic partnerships, notably with CIH Bank and Bank of Morocco, along with comprehensive offers through the Cash Mail network.
Atlantasend places great importance on its social and environmental responsibilities through initiatives focusing on education, health, social inclusion, and environmental protection, in line with the vision of the Holmarcom Group, a leading economic player in Morocco and Africa.
