Toyota Achieves Record Sales and Production Despite U.S. Tariffs
Toyota announced yesterday, August 28, that it achieved historic levels in global sales and production during July, despite the impact of tariffs imposed by the United States.
The Japanese giant saw its sales rise by 4.8% year-on-year, reaching 899,449 vehicles, continuing its upward trend for the seventh consecutive month. Additionally, the company’s global production increased by 5.3%, totaling 846,771 units.
In the United States, production jumped by 28.5% to reach 95,145 units, supported by strong demand, while in China, it rose by 17.1% to 135,235 units due to the launch of a new electric model, according to the group’s data.
Despite these positive results, Toyota downgraded its net profit forecast for the current fiscal year ending in March 2026 at the beginning of August, predicting a sharp decline of 44.2% to 2.66 billion yen (approximately 18 billion dollars), considering that the impact of the new U.S. tariffs would be heavier than cost-cutting measures.
Japanese car exports to the U.S. market, which account for about a quarter of Toyota’s sales, have been subject to an additional 25% tariff since April, on top of the previous 2.5% tariff.
However, an agreement was reached in late July between Tokyo and Washington to reduce the tariffs to 15%, pending the determination of its implementation date.
