Morocco has risen to become one of the top five exporters of blueberries in the world in 2024, achieving a remarkable leap in its agricultural exports with shipments totaling approximately 83,000 tons, compared to just 636 tons in 2009. This reflects an average annual growth rate exceeding 43%, indicative of unprecedented dynamism in this sector.
International data recorded that total global blueberry exports reached one million tons in 2024, with a market value of $6.7 billion. Peru ranked first with a 31% share, followed by Chile, Spain, and Morocco at 8% each, and the United States with 7%. Morocco jumped from seventh to fourth place globally in just one year.
The sector has benefited from the climatic and natural conditions provided by the kingdom, where the mild winter and warm, dry summer allow for the production of two or more high-yield harvests per year, with notable contributions from the Souss and Eastern regions due to their fertile soil and production quality.
Morocco has leveraged its geographical proximity to European markets, particularly Spain, Germany, and the United Kingdom, giving its exports a competitive advantage in shipping speed and freshness. The country has also integrated modern technologies and good agricultural practices to adapt its products to international market demands.
This transformation reflects Morocco’s maturity in agricultural vision and its ability to meet global demand for fresh and healthy fruits, making it a model for agricultural transformation based on quality and smart export strategies.
