Morocco is making significant strides in the Danish fresh produce market, particularly in the export of fresh or refrigerated tomatoes, with shipment volumes reaching approximately 1,660 metric tons during the first ten months of the current season (July 2024 – June 2025), a 32% increase compared to the previous season and a 67% increase compared to the 2022/2023 season.
According to data revealed by EastFruit, exports to Denmark have surged almost sixfold over three seasons, reinforcing the Kingdom’s position in this promising market.
Tomatoes are Morocco’s leading agricultural export, accounting for over 25% of the industry’s foreign currency earnings. While Denmark does not constitute a primary market when compared to France, the United Kingdom, and the Netherlands, the ongoing growth rate highlights it as an alternative market in Morocco’s strategy to diversify its export outlets.
Shipments to Denmark have remained consistent on a monthly basis over the last three seasons, registering varying peaks, notably in February during the 2022/2023 season and in April in the 2023/2024 season, with October of the current season achieving a new record.
Conversely, the Netherlands and Spain continue to be the main suppliers of tomatoes to Denmark, although their exports have declined in recent years. This allowed Morocco’s share to grow from less than 1% in the 2021/2022 season to 3.7% in the 2023/2024 season, and then to over 5% after just ten months of the current season. Morocco is likely to surpass Italy and become one of the top five tomato suppliers to this market for the first time.
Additionally, Morocco remains the only non-European country to have supplied tomatoes to Denmark over the past two seasons, granting it a unique competitive edge. This strong performance is not limited to Denmark, as the Kingdom has also set a record in tomato exports to Norway this season, enhancing its prospects in Scandinavian markets overall.
Moroccan exports to Denmark, alongside tomatoes, include other products such as pickled and canned vegetables, watermelons, almonds, and strawberries, which have entered the list of exported items for the first time this season, reflecting the diversity of Moroccan offerings and its ability to adapt to global market needs.
