Accor Group Achieves Strong Results and Announces Promising Growth Prospects for 2025

Accor Group has announced encouraging forecasts for its performance in 2025, expecting revenue growth per available room (RevPAR) between 3% and 4%, alongside a projected network growth of 3.5% by year-end.

The first half of 2025 has seen exceptional performance from the group, characterized by the expansion and diversification of its hotel portfolio in terms of geographical locations and targeted categories, enabling it to meet the rising global demand for hospitality services.

Sebastien Bazin, CEO of Accor Group, commented:

“These positive results confirm the quality of our brand portfolio and the soundness of our diverse geographical strategy. They are the fruit of our ongoing operational and financial discipline from quarter to quarter.”

He added that the group reaffirms, based on constant exchange rates, its targets related to revenue growth per room, network expansion, and achieving gross operating profit (EBITDA) as presented during the investors’ day in June 2023.

In the first half of 2025, Accor recorded a turnover of €2.745 billion, representing a 2.5% increase compared to the same period last year. This increase was attributed to a slight rise of 0.1% in the economy, midscale, and luxury hotel segments, and a 5.6% growth in the luxury and lifestyle segment.

On a constant currency basis, revenue growth reached 5.1%.

Certain specific factors, such as leveraging Accor’s acquisition of the Rikas group in March 2024, along with opening new venues under the Paris Society network in the luxury and lifestyle segment, contributed €36 million to revenue.

For the first half of 2025, gross operating profit (EBITDA) amounted to €552 million, marking a 9.4% increase compared to the same period in 2024. When accounting for constant exchange rates, the growth rate reached 13.4%.

Regarding investments, Accor will launch the second phase of its share buyback program worth €240 million, following the completion of the first phase worth €200 million during the first half of the year.

In terms of network expansion, the group opened a total of 117 hotels in the first half of 2025, equating to over 15,000 rooms, representing a net growth of 1.9% over 12 months. Consequently, the number of rooms within Accor hotels has increased to 854,695 rooms, distributed across 5,740 hotels, with a development pipeline of over 241,000 rooms across 1,432 hotels.

These advanced indicators embody Accor Group’s commitment to continue its approach of innovation and global expansion, despite economic challenges, while maintaining the appeal of its offerings and strengthening its relationships with both investors and consumers.