Stellantis Launches Four Industrial Projects in Kenitra, Strengthening Morocco’s Position in Sustainable Mobility
Samir Cherfan, Managing Director of the Stellantis Group for the Middle East and North Africa, announced the launch of four major industrial projects during the inauguration ceremony of the group’s factory expansion in Kenitra, confirming the ongoing strategic growth of the group in Morocco.
These initiatives aim to enhance production capabilities and accelerate the transition toward sustainable mobility, achieving a high local integration rate, within an integrated industrial vision. The first project involves the establishment of a new assembly unit for next-generation engines (MHEV), with an annual capacity of up to 350,000 units, which will also include the operation and manufacturing of local components, set to commence in November 2026 with a 45% local integration rate from the start.
The second project focuses on the production of electric charging stations (wallbox) to support the use of electric vehicles, with an annual production capacity of 204,000 units, integrated within the Kenitra site.
The third project aims to increase the production capacity of compact urban mobility models such as the Citroën Ami, Opel Rocks-e, and Fiat Topolino, from 20,000 to 70,000 units annually, responding to rising market demand.
The fourth project involves the launch of the production of Tris, a 100% electric three-wheeled bicycle, designed at Stellantis’s Automotive Technical Center (ATC) by Moroccan engineers, with a production rate of 65,000 units per year, bringing the total capacity for compact mobility to 135,000 units.
These projects enhance the investment dynamism at the Kenitra factory, where the launch of the “Smart Car” platform is expected to take place starting February 2026, which will allow for the doubling of production capacity to reach 400,000 vehicles annually, not including compact mobility, which raises the total number to 535,000 units.
Cherfan confirmed that the local integration rate for the compact electric mobility sector will exceed 60% thanks to local battery production before the end of 2025, noting that the group will unveil new projects at the beginning of 2026 as part of this upward developmental trajectory.
