On July 22, 2025, in Casablanca, Attijariwafa Bank announced the launch of its new open innovation program named “Open Start by Wenov,” through its dedicated innovation unit, Wenov. This strategic program this year is themed around artificial intelligence, aiming to enhance the dynamics of open innovation within the group through effective partnerships with promising startups.
Strategic Partnerships for Targeted Support
Within the framework of this program, Attijariwafa Bank has partnered with two of the leading innovation incubators:
– CEED Maroc, a leading institution supporting young entrepreneurs, which will take charge of 11 challenges identified within the bank and its financing branches in Morocco.
– OST International, focused on supporting innovation across the African continent, which will accompany 4 challenges launched by the group’s international branches.
A Collaborative and Experimental Program
The “Open Start by Wenov” program is based on a collaborative methodology that combines:
– Mature startups selected for their innovative capabilities;
– Professional and technical experts from Attijariwafa Bank;
– Support institutions CEED Maroc and OST International.
The program enables the development of Proofs of Concept addressing strategic topics relevant to the group, relying on artificial intelligence as a driver for sustainable digital transformation.
A Renewed Commitment to Innovation and Collaboration
Through this initiative, Attijariwafa Bank reaffirms its strong commitment to promoting collaborative innovation and enhancing interaction with the entrepreneurial ecosystem, positioning artificial intelligence as a key driver for its digital and economic transformation.
About Attijariwafa Bank Group
Attijariwafa Bank is a reference player in the financial sector across the African continent, offering a diverse range of banking and financial services through its specialized companies in insurance, real estate financing, consumer loans, leasing, asset management, brokerage, consulting, long-term leasing, and factoring.
The group employs over 21,000 individuals and serves more than 12 million clients across 7,417 agencies, with a presence in 27 countries including Africa, Europe, and Asia.
About CEED Maroc
CEED Maroc is a branch of the global CEED network, supporting entrepreneurs in emerging markets through programs designed to develop a new generation of internationally-oriented business leaders.
About OST International
OST is a nonprofit organization dedicated to promoting innovation and capacity building in Africa and beyond, through programs that integrate entrepreneurship, education, and cultural exchange, aiming to connect talents and ecosystems to empower startups in accessing global opportunities.
