A new visual identity for Morocco’s airports aligns with the 2030 vision and the transformations in air transport.
The National Airports Office has launched a new visual identity as part of its comprehensive strategy “Airports 2030,” in a step reflecting a profound shift that combines modernity, operational excellence, and global openness, in line with Morocco’s aspirations in air transport and sustainable national development.
This change comes at a critical stage of the office’s evolution, which is preparing to align with major international events, such as the Africa Cup of Nations 2025 and the World Cup 2030, through a strategic vision aimed at reinforcing its position as a pioneering national player with regional ambitions, adhering to the highest international standards and promoting excellence in air travel.
The new identity is manifested through a modern logo inspired by Moroccan heritage, particularly zellige and traditional forms, symbolizing openness to the world with references to the four cardinal directions. The chosen colors, drawn from the blue of the Moroccan sky and the earth’s soil, give the identity a renewed visual character that embodies both authenticity and evolution.
The new brand is structured under the name “Airports of Morocco – مطارات المغرب,” which will be present in all airports across the kingdom to enhance the traveler experience and strengthen the relationship with users. This identity is based on three main priorities: accelerating infrastructure development, improving customer experience in line with best standards, and establishing a modern organizational transformation that makes the office a flexible and effective group.
The rollout of the new visual identity is expected to begin in August 2025, across all digital and visual media in every airport in the kingdom, a move underscoring Morocco’s commitment to modernizing the air transport sector and enhancing its international presence.
