General Company officially becomes “Saham Bank” and unveils its new identity
On Wednesday, June 18, the Saham Group announced the launch of the new identity for its bank, following the renaming of “General Company” to “Saham Bank,” in the wake of the acquisition completed in November 2024.
The announcement of this transformation was made during a press conference held in Casablanca, where Ahmed El Yacoubi, the bank’s Chairman, presented the bank’s new identity and the outlines of its strategy, surrounded by members of the management team.
This change opens a new chapter in the history of the banking group, which now operates under the Saham Group brand, after the French General Company decided to withdraw from the Moroccan market as part of a comprehensive review of its international strategy.
Saham Bank aims to strengthen its presence in the national financial market, leveraging the legacy of the General Company and the expertise of the multi-sector Saham Group, with a vision to establish itself as a leading and innovative institution in banking services in Morocco.
