From the Echo of the World Cup – The Audience is the Best Ambassador…
Once again, the Moroccan sports audience has demonstrated its exceptional value during the participation of Wydad Casablanca in the new and expanded edition of the Club World Cup, currently taking place in the United States.
This fact is highlighted by the significant presence of Wydad fans specifically, and Moroccan fans in general, in the areas surrounding the team’s accommodation in Maryland, near the capital, Washington. Whether in Philadelphia, which hosted the first two matches, or in Washington, which will host the third match, we cannot overlook other cities like New York or even New Jersey.
In these cities, one cannot walk down a street, enter a café or restaurant, or travel by bus, train, or even plane without encountering a Moroccan wearing a Wydad shirt or the national team jersey. Moroccans have once again made a striking and distinctive presence, garnering admiration and attention from all observers of various backgrounds and nationalities.
Members of the Moroccan community volunteered to organize events in these cities, resonating with the rhythms of world football, gathering Moroccans whether coming from Morocco or residing in local and other American cities, adorned in Moroccan colors and singing national songs…
The positive aspect of these initiatives is that they witnessed the attendance of officials and representatives from the mentioned American cities, either personally or via representatives on their behalf. In either case, expressive and positive words about Morocco, Moroccan sports, and the Moroccan sports audience were shared, reminding everyone of the longstanding Moroccan-American relationships.
This, as we mentioned, is very positive because it partially compensates for the inexplicable absence of initiatives that should have been embraced by official institutions, such as the Ministry of Tourism, among others, through organizing events dedicated to promoting the kingdom, its products, cultural wealth, and core issues.
Fortunately, the football audience and individuals from the community addressed this gap, reinforcing a positive value that we have previously observed in many prior occasions, such as at the World Cup in Qatar 2022, as well as the 2018 World Cup in Russia and the upcoming Paris Olympics 2024.
"Bravo" to our sports audience, with admiration and appreciation extended to them, in hopes that this value will be further strengthened due to its particular importance in promoting Morocco through a sport that has turned, with high royal will, into a soft power for defending the homeland and the sacred values around which our national consensus is formed…
