Unilever Morocco Wins Four “Product of the Year 2025” Awards, Reinforcing Its Leadership in Innovation and Quality
Unilever Morocco has expressed deep pride in its four brands receiving the “Product of the Year 2025” award, a remarkable achievement that clearly reflects the high trust Moroccan consumers place in its products and their ongoing appreciation for the quality and innovation it offers.
In the hair care category, Clear Men shampoo won the Best Men’s Product award due to its effectiveness in combating dandruff and providing long-lasting freshness, meeting the expectations of the modern man who seeks practicality and style simultaneously.
In the oral health sector, Signal stood out with a double win, as Signal White Now Original received the Best Whitening Toothpaste award, while Signal Cavity Fighter was recognized for its effectiveness in preventing cavities. This achievement underscores the brand’s commitment to supporting Moroccan families with effective, safe, and innovative products.
In the food category, Knorr Bouillon solidified its leading position by winning for the fifth consecutive year in the bouillon cube category, thanks to its rich flavor and essential role in preparing Moroccan dishes, highlighting its close relationship with the local cuisine and its ability to adapt to consumer tastes.
It is noteworthy that the “Product of the Year 2025” awards were based on an independent study conducted among a sample of 3,000 consumers from various regions of Morocco, evaluating products in terms of innovation, appeal, and purchase intention, while food products underwent home testing to ensure the credibility of the results.
This new accolade reflects Unilever’s commitment to its core mission of improving consumers’ daily lives by offering high-quality, sustainable, and innovative products that meet the aspirations of Moroccan society and keep pace with its changes.
