Spanish company Silken opens its first hotel in Morocco as part of a plan for 10 hotels nationwide
Silken Hotels has inaugurated its first hotel in Morocco, located at Mohammed V Airport in Casablanca, marking the beginning of an ambitious expansion plan aimed at establishing ten hotels across the kingdom by 2030, under the banner of Silken Hotels Maroc.
Nourredine Belghiti, General Manager of Silken Hotels Maroc, announced that the opening of this hotel is the first result of a strategy aimed at solidifying Silken’s presence as a major player in the Moroccan hospitality market. He explained that this hotel is the first of two planned in Casablanca, a key city in the company’s expansion strategy.
Belghiti believes that the Moroccan market presents a promising investment opportunity, given the significant dynamism in the tourism sector, which is a crucial driver of development in the kingdom. He confirmed that the company has signed agreements for the management and operation of ten hotels, distributed across major cities including Casablanca, Tangier, Tetouan, Dakhla, and Nador, along with projects under study in Agadir and Ouarzazate.
The General Manager noted that this expansion aligns perfectly with the national strategy aimed at developing hotel infrastructure, in preparation for Morocco’s upcoming hosting of the 2030 FIFA World Cup, which the country hopes to make a successful and exceptional global event.
Belghiti affirmed that Silken’s ambition is to offer a comprehensive hotel experience that meets the expectations of World Cup visitors, emphasizing that the company aims to contribute to providing a distinctive accommodation experience for the tens of thousands of fans expected to come from around the world to discover Morocco’s rich tourism potential and attractive sites.
