The Moroccan National Tourism Office launches the “Let’s Meet in Our Country” campaign to promote domestic tourism.
A new communication campaign has been launched by the Moroccan National Tourism Office under the slogan “Let’s Meet in Our Country,” as part of its strategy to enhance domestic tourism and highlight the rich offerings of national tourism through an innovative approach that emphasizes emotional immersion and lived experiences.
The campaign targets two main groups: citizens within the country and Moroccans living abroad, through heartfelt and experiential content aimed at involving the audience in real and inspiring tourist experiences. This initiative reflects a shift in the strategic vision of the office, moving from visual inspiration to emotional motivation and emotional engagement, through vibrant tourism stories and experiences.
The campaign focuses on encouraging Moroccans to explore or rediscover their own country by using authentic human experience narratives that stimulate the desire to travel and turn it into a tangible action that can be interacted with on a personal and emotional level.
It includes the production of two main promotional films. The first film showcases tourist experiences along the Atlantic and Mediterranean coasts, highlighting activities such as swimming, paragliding, fishing, horseback riding, and family outings. The second film dives deep into Moroccan nature, highlighting the warmth of Amazigh hospitality, the richness of local cuisine, stunning landscapes, and the enjoyment of outdoor activities.
The office has adopted a comprehensive 360-degree communication plan that encompasses various media outlets, including television, radio, print journalism, cinema, urban advertising, and data-supported digital presence, aiming to maximize impact and reach the audience effectively.
The promotional campaign covers all regions of the kingdom, representing the twelve regions in a way that showcases the geographical and cultural diversity the country boasts, enhancing the appeal of each tourist destination.
Since its launch, the campaign has seen a positive response from the public, who consider it modern, vibrant, and inspiring, reflecting the success of the Moroccan National Tourism Office’s new approach in communicating with the Moroccan audience.
In this initiative, the office relies on the deep emotional connection that Moroccans have with their country as an effective lever to stimulate domestic tourism and transform it into a key component of sustainable tourism growth.
