The Municipality of Mohammedia Floods the Beach with Vendor Licenses: Will the Governor of Kenitra Intervene to Stop the Chaos?
As the government bets on the cleanliness and attractiveness of beaches, the municipality of Mohammedia in the Kenitra region insists on proceeding with a project that entrenches disorder and undermines any talk of governance. This controversial project threatens to turn Mohammedia Beach into a seasonal market brimming with fast-food carts, heaps of waste, and visual chaos.
The local council quietly approved regulations allowing the issuance of over 74 temporary licenses for beach exploitation during the summer of 2025. This alarming number of permits covers everything: tea, juices, popcorn, ice cream, pastries, crepes, snails, fries, kebabs, and fast food. Even cotton candy sales are included in this plan.
These are not just mobile carts. The project also includes the creation of a commercial area spanning 1,600 square meters, sports and surfing spaces, and randomly distributed sales points between the promenade and the sands. The justification: to rejuvenate the summer season. The expected result: the destruction of what little beauty remains on this beach.
What is striking is that this scheme is advanced under the pretense of “requests for proposals” or “by mutual agreement when necessary,” with a complete absence of any stringent quality criteria or respect for the overall aesthetics or environment. Is this really a project for boosting tourism?
The reality is that Mohammedia Beach can’t bear more disorder. Anyone who has visited in recent years knows all too well the extent of the chaos, the odors, the waste, the noise, and the harassment faced by beachgoers. Today, instead of correcting the course, the municipality insists on perpetuating it with decisions unrelated to planning or development.
Amid this madness, hopes rest on the Governor of Kenitra, Abdellah Hamid Mazid, to put an end to this farce. Will he intervene before it’s too late? Or will the beach be surrendered once again to a narrow commercial mindset that sees public space only as a quick profit opportunity?
