Saad Lamjarred Drops from One Billion to One Million Followers
After the Moroccan singer Saad Lamjarred achieved a record-breaking one billion views for his songs—a milestone unmatched by any other Arab artist—he is now experiencing an unprecedented decline in his digital presence. This downturn has been particularly evident in his latest release, which has surprised his fans.
The shock for fans and followers of the artistic scene came when they noticed that his new music video, titled “Zweena Bzaaf,” was not released on his usual channel, which boasts over 13 million subscribers. Instead, he chose to unveil it through a less-known alternative channel, prompting many questions regarding the motivations behind this move and what might be happening behind the scenes. Although the new song features a modern musical signature that retains the rhythmic touch for which the Moroccan artist is known, the view count was underwhelming; it barely crossed one and a half million views in its first week. This marks a sharp turn in the digital trajectory of an artist who once transformed YouTube into a platform for his stardom, breaking global records as his works amassed tens of millions of views within hours, establishing him as a “phenomenon” in the Arab world.
Lamjarred stated that he does not place excessive importance on digital numbers but instead focuses on the real success he achieves during his concerts and performances. He emphasized that the audience turnout at his shows is a testament to the connection people have with his art, despite all the challenges.
