A strong presence marked the third edition of the “GITEX Africa” exhibition, a continental event focused on innovations in digitization, artificial intelligence, and the digital economy, showcasing several African companies.
Through their participation in this exhibition, these companies aim to introduce the digital solutions they offer in order to ensure a smooth and effective entry into the African market, catering to consumer demands across the continent, whether in healthcare, transportation, data analysis, or providing digital security for institutions and businesses.
The African participation in this event was not limited to a few companies in the northern part of the continent but also included other firms from the Sahel and West Africa that view their involvement in “GITEX Africa” as an opportunity to learn about the latest trends in their fields, exchange experiences, and seek new partners both within and outside the continent.
Taha Hamdani, director of a startup in Tunisia, stated, “This is our second participation as a company working in the field of 3D printing in the medical sector. We decided to participate again in this exhibition because we have fully integrated artificial intelligence technology to determine the size of tumors in heart patients, for example.”
Hamdani explained that “the purpose of participating in the 2025 edition of GITEX Africa in Morocco is to showcase our company and meet with companies operating in our area of specialization,” adding, “We are pleased to have the African edition of GITEX organized in Morocco.”
He also pointed out that “the underlying goal of our participation in this event is our desire to target the African market, especially the countries on the continent, and we are actually considering establishing a branch in Casablanca in the future, which will specialize in 3D printing in the healthcare sector.”
In response to a question about the differences between this year’s edition of “GITEX Africa” and previous ones, Hamdani remarked: “There is a clear difference between these editions, noting that we previously participated in the global GITEX in Dubai.”
Meanwhile, Jibril Sanga, an exhibitor from Senegal, emphasized that “the first participation in this continental event remains positive, especially since it focuses on the business and digital technology sectors, and as startups, we need to exchange knowledge with our peers from other countries.”
Sanga said: “We are a company specialized in providing solutions for other companies; for example, we offer software and applications that facilitate transportation and provide tickets for Senegalese citizens,” highlighting “a collaboration with major telecommunications companies in Nigeria that have begun to rely on our expertise in this field.”
John Tuitia Koufidjine, an exhibitor from Côte d’Ivoire representing a major company, noted that “this is our third participation in the GITEX Africa exhibition in Morocco, which brings together a large number of company executives employing artificial intelligence technologies; this presents an opportunity for us to learn about the latest developments in technology and artificial intelligence.”
Tuitia Koufidjine clarified that the company he represents offers a number of services to its partners, including “customer service and after-sales service, with branches in Côte d’Ivoire, Dubai, Mali, Morocco, and Senegal.”
He added, “This is a very good exhibition, especially since it gathers various stakeholders in the technology sector, alongside a very positive digital transformation in Morocco, hoping to participate in a fourth edition of this event if it is organized.”
In this context, Bashir Aminu, a Nigerian exhibitor participating in “GITEX Africa” in Marrakech, emphasized “the importance of having a large number of exhibitors at this event, including startups,” stating that “this provides opportunities for all to benefit from partnerships, funding, and bilateral cooperation.”
Bashir Aminu explained that “the great thing about this exhibition is seeing a large number of young exhibitors, especially those managing startups in the technology sector, considering that the African continent has significant human resources that must engage in the global technological wave.”
