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inwi crowns its fourth consecutive year as the favorite brand of Moroccans, reinforcing its leadership in telecommunications and technology.
inwi confirms its status as a benchmark brand among Moroccans after winning the title of favorite Moroccan brand for the fourth consecutive year at the Love Brand Awards 2026. This achievement reflects the strength of its presence in the minds of Moroccan consumers and the continued trust it enjoys.
The comprehensive operator’s recognition did not stop at this title; it also won the award for the favorite brand among Moroccans in the telecommunications and technology category, further solidifying its position as a key player close to citizens’ expectations and capable of keeping pace with rapid digital transformations.
This double recognition embodies the strong trust that inwi has built over the years with its customers and showcases its ability to understand their aspirations and meet their daily needs, whether for personal or professional use.
As part of its new strategy, under the slogan “Sir B3id,” inwi renews its commitment to enabling individuals to achieve their ambitions by providing innovative digital solutions that offer ease of access, high performance, and simplicity of use. This vision is reflected in a continuous dynamic of innovation aimed at bringing technology closer to various segments of society.
As a committed player, inwi continues its efforts to promote digital usage and anticipate customer expectations by developing services that align with the social and economic transformations taking place in Morocco.
These awards reflect a strategy focused on beneficial innovation and enhancing customer experience, contributing effectively to accelerating digital transformation in the kingdom.
It is worth noting that the “Love Brand Awards” are held annually in conjunction with the Les Impériales event and rely on a field survey conducted by Impérium, which includes a sample of 4,800 consumers to identify the most preferred brands and personalities among Moroccans. The 2026 edition of this event took place in Casablanca between March 30 and April 5, featuring a selection of players in marketing, communication, and media.
The “Les Impériales” Association, established in 2018, serves as an independent professional framework that brings together various stakeholders in the marketing, communication, and digitization ecosystem. It works towards structuring the sector and promoting best practices, thus contributing to enhancing the dynamics of the national economy.
