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This week in Casablanca, four leading German companies unveiled a strategic investment plan aimed at bolstering Morocco’s logistics, pharmaceutical, automotive, and AI-driven digital sectors. This initiative not only underscores Morocco’s rising profile as a vital industrial and technological hub but also highlights its role within Euro-Mediterranean value chains.
Investments and Their Scope
The announcement was made during a meeting convened by the German embassy in Morocco and the German-Moroccan Chamber of Commerce and Industry. Companies such as Dachser, Bayer, Leoni, and Energie Noire presented diversified projects that reflect Morocco’s transformation into a comprehensive regional center for production and services.
In logistics, Dachser revealed a significant investment in the Tangier Automotive City, where a 75,000-square-meter logistics platform will be developed, with an initial phase covering 20,000 square meters. This project is set to commence operations before the end of 2027 and will incorporate sustainable practices including solar energy utilization and water recycling systems. It aims to enhance logistical connectivity between Morocco and European markets while maintaining high competitive standards.
Pharmaceutical Developments
Bayer is set to invest approximately 200 million Moroccan dirhams between 2026 and 2028 to expand its facility in Nouaceur by adding three new production lines. By 2028, the company anticipates local production will reach 40 products, including pharmaceuticals and dietary supplements primarily targeting the European market. This development is expected to create around 170 direct jobs, along with additional positions through partners and service providers.
Automotive Expansion
Leoni is also strengthening its presence in Morocco with various industrial projects, including a new production unit in Bouskoura and further expansions in Agadir, which will involve an investment of 230 million dirhams. Over 3,000 direct jobs are anticipated by 2027, while the company’s industrial hub in Berrechid is expected to grow to 10,000 employees by the end of 2026. Additional projects in Kenitra and the Eastern region will further increase its workforce in Morocco to approximately 23,000.
Digital Initiatives and Job Creation
Energie Noire announced the establishment of technology and skills development centers in Casablanca and Khouribga, creating around 50 initial jobs, with a projection of growing to 300 to 400 roles in the coming years. The company also plans to launch an academy for IT training in Fes by late 2026 to enhance local talent and facilitate the digitization of small and medium-sized enterprises.
Strengthening Bilateral Ties
These investments highlight the robust economic ties between Morocco and Germany. German Ambassador to Morocco, Robert Dölger, emphasized that such initiatives solidify the crucial role of companies in strengthening the strategic partnership between the two nations, particularly in job creation and Morocco’s integration into European value chains. Katharina Felgenhauer, General Director of the German-Moroccan Chamber of Commerce, pointed out that the diversity of these projects reflects growing confidence in the Moroccan economy and the vital role of the private sector in fostering sustainable partnerships.
Current economic indicators validate this upward trend, with German investments generating approximately 35,000 jobs in Morocco. Trade volumes between the two countries reached €7.4 billion in 2025, marking a 10.2% growth compared to the previous year. Morocco continues to reinforce its position as a key economic partner for Germany in Africa, particularly in the automotive, industrial, technological, and healthcare sectors.
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German companies unveil strategic investments in Morocco’s logistics, pharmaceutical, and automotive sectors, reinforcing economic ties and job creation.
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Discover how German investments are transforming Morocco into a vital industrial hub in the heart of the Euro-Mediterranean region!
