Who are the parties that will continue, and those that will disappear?
By Najiba Jalal
The parties that will endure in Morocco will not necessarily be those with the largest number of members or the strongest slogans, but rather those that understand the people they are addressing. Politics today is no longer just about programs and institutions; it is fundamentally about individuals: a party activist, a citizen on the street, a voter at the ballot box.
Any party that ignores the psychological and social motivations of the individual will find itself unable to endure, no matter how strong its slogans appear on paper. Understanding these human dynamics is no longer a luxury; it has become a scientific necessity. Parties that base their decisions on intuition or imitation will fail in the face of the complex challenges present in our society today and will not be able to keep pace with the rising tempo of Morocco, which demands a nuanced understanding of societal, economic, and cultural transformations.
The Moroccan reality clearly shows that parties are facing ongoing internal conflicts between leadership and activists, divisions, and the inability to retain effective talents. These issues are not only organizational but are at their core psychological; the absence of organizational justice, information monopolization, feelings of insecurity among some cadres, and weak leadership skills are all factors that can lead to internal collapse if not managed scientifically.
Moroccan parties that wish to survive must rely on political psychology as the foundation to understand leadership dynamics, manage conflicts, and motivate activists to commit and continuously work, so they can align harmoniously with a rapidly changing society and witness Morocco’s ascent across all levels.
The Moroccan citizen is no longer a passive recipient of political discourse; new generations rely on digital information and personal analysis, becoming increasingly sensitive to transparency, dignity, and credibility, while electoral behavior has become more volatile and reactive to daily events. The parties that know how to read these shifts and anticipate the psychological and social motivations of citizens are the ones that will succeed in remaining relevant and influential.
Understanding the psychological shifts within society, from the dreams of youth to the fears of various groups, has become an utmost necessity for any party seeking to be part of the rising Morocco—one that is assertively positioning itself in terms of development, innovation, culture, and regional and international presence.
International experiences provide us with inspiring models that cannot be overlooked. Teams like the Behavioural Insights Team in the UK have utilized behavioral psychology to enhance institutional performance, design policies, and foster positive change, while companies like Cambridge Analytica have employed psychology to understand the collective identities of voters and craft tailored messages during electoral campaigns.
These experiences confirm that political work built on scientific mechanisms is not limited to garnering votes, but extends to re-engineering parties internally, understanding society, and analyzing social and political phenomena in a precise and profound manner.
In Morocco, the parties that will persist are those that recognize that today’s political work requires scientific tools to understand society and analyze the psychological transformations of the population, and that mere slogans and speeches are no longer sufficient. These parties will build a robust internal structure capable of containing conflicts, will understand deep societal changes, and will translate the psychological shifts of voters into tangible policies and programs that respond to reality.
In summary, the parties that will endure are those that invest in political psychology, objectively analyze social reality, understand the individual before understanding politics, build their leadership and organization on scientific foundations, and convert social and psychological challenges into opportunities to rebuild trust between the party and the citizen. Any party that neglects this scientific equation will remain susceptible to decline, no matter how strong it appears on the surface. Continuity today is the result of understanding individuals, comprehending societal transformations, and leveraging science as a strategic tool for sustainable political success, in harmony with the vision of the rising Morocco—one that is making its mark on the landscape of development, creativity, and modernity.
