Innovation and Performance: The Focus of MICE 2025 in Casablanca
The MICE Casablanca Forum has renewed its activities with vigor, reaffirming its position as an indispensable platform in Morocco and Africa’s professional tourism sector. With an ambitious program, increasing international openness, and a unique networking atmosphere, the event has become a gathering for decision-makers and stakeholders in the MICE industry, embodying a strong professional and regional dynamism led by the heart of Casablanca-Settat.
This year’s edition witnessed remarkable international participation, with representatives from more than eight countries and thirty international buyers. Between 350 to 400 bilateral meetings were organized through a digital platform, alongside a record participation of over 50 exhibitors, 180 buyers, and 1,000 registered professionals. These figures reflect the growing interest and confirm Casablanca’s status as a leading African hub in the professional tourism sector.
The edition focused on three main pillars that define the future of the MICE sector under the theme: “Innovation, Performance, and Attractiveness: What Transforms the MICE Sector Today and Prepares Business Tourism for a Better Tomorrow.”
The activities included three significant conferences that addressed artificial intelligence and commercial performance automation with Mehdi El Marrakchi and Ridouan Draywish from Webeuz, new dynamics in business tourism and events with Shanouf Mukan from Safarnama Global, and the importance of infrastructure in enhancing destination attractiveness with Paula Garrido from MOVE DMC & MICE Service.
With its international ambition, rich content, and regional embedding, the MICE Meeting Casablanca 2025 has established itself as an essential appointment for decision-makers and professionals, confirming Casablanca’s ability to compete with the world’s major capitals in the field of professional tourism and MICE.
