HUAWEI Supports Young Talents Through New Partnership with “The Voice: Ahla Sawt”
HUAWEI has announced its partnership with “The Voice: Ahla Sawt,” a move aimed at empowering young talents and celebrating cultural expression through music. This partnership reflects HUAWEI’s philosophy of “Make It Possible,” which believes that innovation and creativity can change lives and inspire generations.
The new season of “The Voice: Ahla Sawt” brings together rising stars from across the Middle East, featuring a strong panel of judges that includes prominent Arab singing icons: Rahma Riad from Iraq, Ahmed Saad from Egypt, and Nassif Zeytoun from Syria, alongside Saudi host Yasser Al-Suqaf, who will continue presenting the show.
Li Cheng, the Chief Marketing Officer of HUAWEI Consumer Business Group in the Middle East and Africa, stated:
“Our new vision, ‘Now Yours,’ revolves around genuine communication with youth. Through The Voice: Ahla Sawt, we turn this vision into a tangible reality by enabling young people to realize their dreams and enhance connection through the universal language of music.”
Participants will compete in exciting stages that include blind auditions, battle rounds, and solo singing face-offs, culminating in a grand finale that crowns one winner as the torchbearer for the new generation of Arabic music.
The new season features an exciting technical surprise with the use of the HUAWEI Mate X for the first time on the judges’ panel. The “Super Power” and “Super Silence” buttons allow judges to override each other’s decisions or mute comments in an innovative and playful manner. Additionally, a special room has been equipped for participants to serve as a technical hub, helping them prepare for their performances with HUAWEI’s latest creative devices and tools.
This partnership reaffirms HUAWEI’s commitment to supporting arts and culture while empowering youth by merging technology with talent. Through initiatives that connect innovation with human creativity, HUAWEI’s contributions extend across photography, design, art, sports, and now music.
With “The Voice: Ahla Sawt” returning from October 2025 to January 2026, HUAWEI invites audiences to follow the journey of dreams, passion, and technology, confirming that when innovation meets inspiration, making the impossible possible becomes a reality.
