Smurfit Westrock Supports Moroccan Agriculture with Sustainable Paper Packaging Solutions
Smurfit Westrock is contributing to the sustainable transformation of the Moroccan agricultural sector by providing advanced paper packaging solutions designed specifically to meet the needs of fruit and vegetable production and export chains in Morocco.
During its participation in the Fruit Attraction 2025 trade fair in Madrid, one of the leading global agricultural exhibitions, the company highlighted a range of packaging solutions that address the challenges facing the Moroccan sector, from logistical requirements and European sustainability standards to the goals of the national strategy, Generation Green.
Smurfit Westrock operates in Morocco through an advanced production site and a specialized experience center in Rabat, as well as multiple industrial units across various regions of the kingdom. The company offers 100% recyclable, renewable, and biodegradable packaging solutions, ensuring the protection of fresh products and complete traceability, as part of its Better Planet Packaging program, which supports the transition to circular value chains in agriculture.
Mounir Nasri, the CEO of Smurfit Westrock Morocco, noted: “Today, Morocco plays a pivotal role in the sustainable transformation of agriculture, and our mission is to support this dynamic with solutions that combine environmental commitment, industrial efficiency, and proximity to farmers.”
Among the innovations presented by the company are AgroLife® to extend the shelf life of fruits and vegetables throughout the supply chain, AquaStop™, which is moisture-resistant and fully recyclable, and Goliath®, a lightweight solution suitable for handling and stacking, aligning with European market requirements and responding to the specifics of Moroccan agriculture.
Amin Sfiati, the commercial director of the company in Morocco, stated that “our innovations are built on listening to local partners and collaborative efforts, allowing us to provide quick and suitable solutions to their operational needs.”
Teo Pastor, the sales and marketing director for Spain-Portugal-Morocco, emphasized that the Fruit Attraction fair represents “an opportunity to demonstrate how the Moroccan fruit and vegetable sector supports sustainable growth and competitiveness, through solutions that preserve products and enhance value across the entire chain, contributing to a responsible future for the environment and humanity.”
Today, Smurfit Westrock supports many fruit and vegetable producers in Morocco, such as berries, avocados, citrus fruits, and tomatoes, by providing packaging solutions that reduce carbon footprints, facilitate logistics, and comply with European standards regarding traceable and recycled materials, being the only company in Morocco and Africa that utilizes photovoltaic energy in production.
With a presence in a global network of nearly 100,000 employees in 40 countries, 63 paper mills, and over 600 conversion sites, Smurfit Westrock Morocco serves as a strategic base to connect local producers with European markets, while adhering to the principles of sustainable development.
