Moulay Abdellah Amghar Festival Injects Over 500 Million Dirhams into the Local Economy
The Moulay Abdellah Amghar Festival is one of Morocco’s most significant cultural and economic events, where cultural depth meets commercial dynamism, attracting hundreds of thousands of visitors annually. Throughout its duration, the region transforms into a vibrant hub that pumps millions into the local economy, revitalizing ancient traditions that combine religious rituals, folk performances, and intense trade exchanges.
This year, according to a statement by the head of the municipality, Moulay Mehdi Fatemi, the festival generated an annual revenue exceeding 500 million dirhams (50 million dirhams), confirming its status as one of Morocco’s key seasonal economic drivers.
The nine-day event turns the coastal area into an open commercial space. Hundreds of tents are erected, and restaurant owners and vendors arrive from various cities, bringing their cooking equipment and signature dishes. The aromas of tagines and soups fill the air, while trays of fried pastries quickly change hands in a continuous flow of buying and selling.
The economic impact extends beyond the festival grounds. Hotels and guesthouses are fully booked, and the demand for transport surges unprecedentedly, while meat, vegetable, and spice producers enjoy doubled sales. Handicrafts also see strong interest, with visitors coming from various regions of Morocco and abroad.
From a tourism perspective, the festival attracts hundreds of thousands to witness religious rituals and traditional performances, which contributes to extending the stay of many visitors and supporting their spending in the area.
With its figures and data, the Moulay Abdellah Amghar Festival proves to be more than just a cultural event; it serves as a platform for revitalizing the local economy and safeguarding a cultural heritage that spans generations.
