In 2024, the Casablanca-Settat region recorded exports amounting to approximately 398 million dirhams, supported by the activity of around 180,000 artisans, making it one of the prominent national hubs in this field.
The Secretary of State for Traditional Industries and Social and Solidarity Economy, Lahcen Saadi, stated in a written response that the region benefited from support and development programs that included major projects and strategic partnerships to promote the sector.
The same source added that the achievements included the operation of the traditional industry complex in Settat, and the hotels of Commerce and the Medina, as well as the Central Square hotel in the old city of Casablanca, alongside the artisans’ village in Oulad Merrah. A marketing and exhibition space was also completed in Sidi Ismail, and agreements were signed to create the “Empowerment Village” in Benslimane, as a step to support infrastructure and stimulate artisan activity.
In terms of marketing, the region organized 23 local traditional craft fairs over the past four years, featuring more than 1,610 artisans, along with a notable presence in national and international exhibitions. Cooperatives also benefited from e-marketing through the “Ano” platform, allowing for direct sales to global markets, increasing revenues, and improving living conditions.
To enhance skills, courses were organized in both French and English to equip artisans for communication with foreign customers. Additionally, female artisans in rural areas benefited from the “Artisan Women’s Hubs” program, which provides production, display, and training spaces. Materially and technically, 40 artisans in Casablanca received equipment and support over the past five years, with total costs exceeding 4.3 million dirhams.
The number of registered artisans in the national traditional industry registry reached 89,812, granting them official professional status. The vocational training system in the region offers diverse programs to qualify young people and ensure the continuity of crafts, along with ongoing training for current artisans to improve productivity and efficiency.
