EXPRESSTV
In an era where discernment, authenticity, and innovation reign supreme, VIVA, the flagship brand of OLAND GROUP, has achieved a landmark distinction on the Moroccan agri-food landscape.
At the 2025 edition of the prestigious “Product of the Year Morocco” awards, two of VIVA’s creations— VIVA Slice Cheddar and VIVA Triangle 3 Cheeses—have earned top honors in their respective categories, asserting the brand’s singular positioning as a paragon of Moroccan savoir-faire.
More than a commercial recognition, this double accolade is a tribute to a bold industrial vision—one that champions local ingenuity and aspires to elevate everyday culinary moments into refined experiences. Entirely conceived, developed, and produced in Morocco, these two award-winning products embody the harmonious intersection of taste, practicality, and uncompromising quality.
“To receive such validation directly from Moroccan consumers is profoundly meaningful. It reflects not only their trust but their appreciation for what we strive to create: accessible cheeses that elevate the ordinary with every slice,” remarks Bouchra Benhayoun, Marketing Director of OLAND GROUP.
Launched in 2024, VIVA has swiftly established itself as a rising force in Morocco’s dairy segment. Its offerings—ranging from processed cheese triangles to sliced and pressed formats, blocks and shredded varieties—respond elegantly to diverse consumption occasions, from family meals to gourmet preparation. Early 2025 witnessed the expansion of this portfolio with the launch of mozzarella in block form and cream cheese, further cementing the brand’s commitment to innovation and culinary versatility.
The brand’s success rests upon three key pillars—flavour intensity, functional convenience, and consistent quality—each of which resonated deeply with the more than 3,000 Moroccan consumers who participated in the 2025 evaluation process. The Product of the Year label, present in over 40 countries, is awarded through a robust methodology combining sensory testing, hedonic analysis, and purchase intent metrics.
At the heart of this achievement lies a state-of-the-art production facility in Casablanca—20,000 square meters, 19 advanced production lines, and an annual output of 20,000 tonnes—where VIVA cheeses are manufactured to the most rigorous international standards, including FSSC 22000, ISO 22000, GMP-HACCP, in addition to full halal certification. With a skilled workforce of 560 professionals, OLAND GROUP stands today as a pillar of Morocco’s agro-industrial ambition.
This recognition transcends marketing. It signals a profound shift—a reassertion of Morocco’s ability to craft, compete, and lead. Through VIVA, OLAND GROUP redefines what it means to produce locally: not simply to satisfy, but to delight; not only to meet standards, but to set them.
In every slice and triangle, VIVA offers not just cheese—but a taste of national pride, shaped by vision, nurtured by craft, and crowned by consumer trust.
