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inwi Wins Favorite Brand Title Among Moroccans for Fourth Consecutive Year, Reinforcing Its Leadership in Telecommunications and Technology
inwi reaffirms its status as a benchmark brand among Moroccans after winning the title of Favorite Moroccan Brand at the Love Brand Awards 2026 for the fourth consecutive year. This achievement reflects the strength of its presence in the hearts of Moroccan consumers and the enduring trust it enjoys.
The comprehensive service provider’s accolades did not stop there; it also garnered the Favorite Brand among Moroccans in the telecommunications and technology category. This reinforces its positioning as a leading player close to citizens’ expectations and capable of keeping pace with rapid digital transformations.
This double award symbolizes the strong trust that inwi has built over the years with its customers, reflecting its ability to understand their aspirations and respond to their daily needs, whether for personal or professional use.
As part of its new strategy, under the slogan “Sir B3id,” inwi renews its commitment to empower individuals to realize their ambitions by providing innovative digital solutions that combine accessibility, high-performance quality, and ease of use. This vision is manifested through continuous innovation aimed at bridging technology with various segments of society.
As a committed player, inwi continues to make efforts to promote digital usage and anticipate customer expectations by developing services that align with the social and economic transformations occurring in Morocco.
These awards reflect a strategy centered on beneficial innovation and improving the customer experience, contributing effectively to accelerating the pace of digital transformation in the Kingdom.
It is worth noting that the “Love Brand Awards” are held annually alongside the Les Impériales event and rely on a field study conducted by Impérium, which includes a sample of 4,800 consumers to identify the most preferred brands and figures among Moroccans. The 2026 edition of this event took place in Casablanca between March 30 and April 5, featuring a select group of players in marketing, communication, and media.
The Les Impériales Association, founded in 2018, serves as an independent professional framework bringing together various stakeholders in the marketing, communication, and digitization ecosystem, working to structure the sector and promote best practices to enhance the dynamism of the national economy.
