The New Visual Identity of MEDI1TV Surpasses National and Arab Channels
In a notable step that combines cost efficiency with effective human resource management, MEDI1TV has launched a new visual identity featuring highly advanced technical specifications. Notably, according to an informed source, the design of this superior identity, which surpasses both national and foreign channels, was created exclusively by the young talent within the channel, reflecting a spirit of innovation and modernity.
Objectively speaking, it can be said that this new identity elevates the public media product to rival major global channels, aided by aesthetic visuals and professional production, complemented by sophisticated animations that bring exceptional vitality and dynamism to the screen. The same source believes that this achievement is a result of internal efforts and dynamics aimed at valuing the young and distinguished human capital within the technical department.
In a related context, another source revealed that this technical leap, supervised by the president and general manager of the parent company and the technical director of the channel, did not require any budget (zero dirhams), relying entirely on the efforts of young technicians who worked diligently with a strong national sense to enhance this channel, which represents Morocco in its regional, African, Arab, and international context. Moreover, the emphasis on the identity file, given its symbolic significance, falls within a comprehensive and integrative plan that involves various departments and services, enhancing the position of MEDI1TV within the public audiovisual framework and its role in reinforcing public service and defending national causes through output that aligns with the strategies dictated by the state, where political and media interests intertwine.
In this context, a basic question arises regarding the real reason behind the insistence of the National Radio and Television Company to launch tenders specifically for the visual identity of the sports channel, with a budget reaching 165 million dirhams, while the identity of the second channel was designed by its staff, and the identity of MEDI1TV was crafted by the competencies, talents, and efforts of its employees. It is worth mentioning that the first company employs nearly 3,000 workers across various departments, including the digital department and the digital solutions department. Still, media observers were taken aback by the announcement of the awarded contract to the stated company, which contradicts entirely with the principles of cost efficiency and the objective investment in human resources, at a time when the latter two companies suffer from repeated financial crises that necessitate cost rationalization and support for their development rather than investing in contracts that could be handled by their own employees.
