In a new move to enhance the experience of Moroccan fans, the Royal Moroccan Football Federation is opening its first official store today within the Prince Moulay Abdellah Sports Complex in Rabat, coinciding with the national team’s match against Niger in the seventh round of the 2026 World Cup and 2025 Africa Cup of Nations qualifiers.
The store offers fans the opportunity to purchase official and exclusive products of the national team, including jerseys, scarves, caps, and accessories featuring the identity of the “Atlas Lions.” This initiative is part of the federation’s strategy to enhance the fan experience within stadiums and provide integrated services that align with the evolving sports infrastructure in Morocco.
The store is expected to see a significant turnout on its opening day, as fans will take advantage of attending the match to visit the store and buy official merchandise, all in a festive atmosphere that reflects the passion of Moroccan supporters and their continuous backing for the national team.
The federation emphasizes that this project reflects its commitment to strengthening ties with fans and adding a new dimension to the match attendance experience, aligning with the national ambition to enhance the image of Moroccan football both domestically and internationally.
The store experience marks a step towards a more interactive future between the national team and its supporters, offering high-quality products that embody the identity and rich history of Moroccan football.
