“Laughing Cow” Celebrates the Beauty of Morocco with a Special Edition to Delight Consumers
The company “Bel Morocco,” owner of the famous brand “Laughing Cow,” has launched a new special edition named “Beauty of My Country,” celebrating the diversity and richness of Moroccan heritage during the summer of 2025.
This edition continues the “Welcome Happiness” campaign, aimed at promoting national culture and strengthening connections with consumers through innovative initiatives that highlight Morocco’s multifaceted identity.
The new edition of “Laughing Cow” cheese features an interactive game within each box, encouraging consumers to explore various regions of the kingdom in a fun and educational way, while also providing the chance to win a trip to one of the remarkable Moroccan destinations included in the release.
In this context, Leila Aguadi, Marketing Director at Bel Morocco, stated:
“We aim through this special edition to showcase the beauty and diversity of our homeland. At the same time, we express our gratitude to consumers for their loyalty by giving them the chance to win a trip to one of the Moroccan regions.”
This edition reflects “Laughing Cow’s” ongoing commitment to supporting local heritage and fostering closeness with Moroccan families, aligning with the brand’s philosophy of bringing joy into consumers’ daily lives.
About the Bel Group:
The Bel Group is a global player in the healthy snack food sector based on cheese, fruits, and plant-based ingredients. Its portfolio includes international brands such as La Vache qui rit®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom’Potes®, and GoGo squeeZ, along with approximately 20 local brands.
Thanks to this diverse range, the group achieved a turnover of €3.7 billion in 2024, supported by a team of around 11,000 employees spread across 60 branches worldwide. The group produces in 30 production facilities and distributes its products in over 120 countries.
