Lusiore Cristal is participating in this year’s Moulay Abdallah Amghar Festival, taking place from August 7 to August 14, 2022. This event is one of the most prominent cultural and heritage gatherings in Morocco, attracting millions of visitors both domestically and internationally, all coming together to celebrate the rich tapestry of Moroccan culture.
The festival not only highlights the nation’s authentic cultural heritage but also plays a crucial role in promoting the cultural identity of its regions. This year, Lusiore Cristal’s involvement coincides with the company’s 85th anniversary, underlining its commitment to enhancing the everyday lives of Moroccan consumers through a diverse portfolio of leading brands. Several of these brands proudly carry the “Made in Morocco” label, reflecting the company’s dedication to supporting local industry and valuing domestic production.
At the festival, Lusiore Cristal will host designated areas for visitors, providing an interactive experience that fosters a closer connection with Moroccan consumers. This initiative aims to strengthen communication and engagement during this annual cultural showcase, reaffirming the festival’s significance in the national landscape.
